If you are looking to hire a limousine in London for the first time  this can be nothing short of challenging, not through a lack of choice, but because it is so difficult to compare 'like for like', even for those that work in the limousine hire business. However, provided you are ready to accept that no two companies are the same and similarly, no two limos are the same, then it is an excellent start.

Unfortunately most limousine companies seem to think that everyone is driven or motivated by price alone, but the reality is most people are guided by price and there is a world of difference between the two. For example, claims to offer 'cheap limo hire' are there simply to attract people to view their website, but what is cheap? Is it a cheap limo, a cheap service or a genuine attempt to offer a quality late model limousines, from a reputable limo company at less that everyone else has to charge? Now lets think about this one! Truth is, if it were a genuine 'apples for apples' comparison, cheap will probably look very expensive.

Then what about the discount merchants, 25% off, 50% off? Unlike shops, these price discounts are not regulated or monitored, added to which, if the price is too high to start with a 25% or 50%  then offering a large discount doesn't mean a great deal. The bottom line is most, perhaps not all, of these offers are designed to seduce you into asking for a price, they assume that people are not intelligent enough to be able to make a balanced decision. Given the difficulty most people will have making a comparison, why not keep the process simple, offer a fair price and no silly discounts, because the only price that really matters, is the price you actually have to pay? In fact to people really believe these offers? That notwithstanding, there are other equally, maybe far more important considerations and these ought to include, for example, whether the limo company is actually based in London (many are not what they seem or claim), whether they are licensed for private hire and if they are offering the service direct or sub-contracting. Imaging if you will, each time you want to get something done, you have to ask a third party, who will have to pass the message on and then wait for a response, before they can tell you, it is simply ludicrous to hire a limousine from a company that will not actually be offering the service. Lets face it, it is not difficult to locate a few local limousine companies, why ask a middleman for help?

London based Cars for Stars is a well established, award winning company offering American stretched limousines for hire within the Greater London area and beyond. With an established, franchised branch network, Cars for Stars can also offer limousine hire and chauffeur cars in other towns and cities around the UK. Cars for Stars offers a wide range of the latest model limousines in different colours and styles enabling us to meet the needs and budget of the majority of people. Equally, as a responsible, full-time limousine operator, we will not compromise on the safety of our customers in order to save a few pounds, in fact, we actually go out of our way to ensure that we offer the very best limousines, with the best service at truly competitive prices. No pricing gimmicks here!

So, all companies are not created equal and when it comes to the licensing regulations this has never been more apparent, with many London based limousine operators not bothering to meet their obligations to licence, although from the 1st January 2008, those that do not, may face prosecution. Cars for Stars Limited is a fully Licensed Private Hire Operator with the Public Carriage Office (PCO), who manage the process on behalf of Transport for London. This means that our business is subject to a strict regulatory framework and regular unannounced inspections. In addition, every stretched limousine offered for hire, must also be licensed for hire by the PCO, this entails a very strict test, which has to be passed twice a year and covers nearly everything in the vehicle. For example, a limousine could fail simply because the radio does not operate! Nonetheless, because we take a genuine pride in ensuring that our limos are maintained to a very best standards, this type of test is actually welcomed, not feared.

In addition, all PCO Licensed Vehicles, whether they are chauffeur driven cars or American Limousines, must be driven by a Chauffeur with a valid PCO Licence. In order to obtain their PCO Licence, amongst other things, the Chauffeur will have to pass a strict medical and will be subject to a Criminal Records Bureau check. The limousine hire business is, for the most part, unregulated, this Licensing regime adds a further layer of comfort and safety for the London commuter, which is why Cars for Stars have embraced the obligation to offer only licensed limousines, people carriers and chauffeur driven cars.

If you are looking to a hire a up to date limo in London, Cars for Stars offers an excellent range of the latest models. Fully licensed limousines for hire at rates you will find hard to beat from a comparable company, offering a similar limousines - Just put us to the test! To summarise, there is no need to seek out cheap limo hire (unless of course, that is your only criteria) to get excellent value, nor do you have to compromise on quality, safety or standards. Better still, you deal with us direct, so no middleman hungry and perhaps even motivated by his commission.